LaunchKit

Tools that help ecom founders launch faster.

Fast calculators and operator tools for clearer spend decisions.

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Break-even ROAS Calculator

Get your break-even and target-margin ad thresholds instantly.

Product price

Average order value.

Product costs

Cost of goods per order.

Shipping/fulfillment cost

Per-order shipping and handling.

Payment processing fee %

Card processor fee (0-100).

Platform/transaction fee %

Store platform fee (0-100).

Variable app/tool cost per order

Optional (0 if none).

Refund rate %

Expected refund percentage (0-100).

Target net margin %

Desired profit margin per order.

Break-even CPA

$72.02

Break-even ROAS

1.79x

Total COGS (product + shipping)

$44.00

Target-margin CPA

$52.67

Target-margin ROAS

2.45x

Profit/order at target

$19.35

Share/copy result

LaunchKit — Break-even Snapshot
Break-even CPA: $72.02
Break-even ROAS: 1.79x
Total COGS (product + shipping): $44.00
At Target Net Margin (15.0%): CPA $52.67, ROAS 2.45x, Profit/order $19.35

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